A NEW ERA WORDING
Adapting to Improve
You don't need more people telling you we're in unprecedented times – the pandemic has proved its presence, so I'm confident we're all crystal there. 
My world revolves more around - what are we going to do about it?
Selling has always been a game of survival; the business world won't stop evolving, and one can't expect to hang with the fittest relying solely on instinct anymore. We adapt.
Being in an occupation that can’t control its outcomes, as salespeople, we have no choice but to play the hand we're dealt.
We learn to work with what we've got, doing our best with what's given while making the most of what we know.
Adaptation, to me, is a never-ending pursuit of acquiring what’s necessary to win - then delivering.  Along with preparation, it’s the most fundamentally important component of Technically Selling. Unfortunately, adapting is far from simple.
Closing new business is hard; selling anything is uncomfortable, requires time, effort, and incredibly thick skin.
Learning is also very challenging, but again – what are we going to do about it?
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